Hello, I am Corina

Founder of Star-CaT

Discover the captivating world of the Gulf through my eyes

My fascination with the region grew when I moved to London. But finding information was tough, leaving me with lots of questions and totally confused. So, I decided to embark on a journey and learn more. It dawned on me that I could not be the only one worrying, I would get things wrong and lose clients in the process. That is why I started Star-CaT.

At Star-CaT, we offer immersive programs that help you grasp the essence of the Middle East. Whether you are a curious traveller, a business professional, or just eager to learn, our interactive courses and workshops will unlock the region’s treasures. Join us on this enchanting journey, and let us explore the beauty and complexity of the Middle East together.

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Our Vision

Our Vision is to help Business Leaders build influence, avoid costly cultural mistakes and convert insights into commercial growth.

Our Mission

Our mission is to be the trusted cultural bridge for global business success.

Questions we are asked

Working with a Middle East business strategist.

Who is Corina Goetz?

Corina Goetz is a Middle East business strategist and the founder of Star-CaT. She has spent 25 years working with Gulf clients, including royal households, ministers, family offices, luxury brands and five-star hotels, and now advises Western executives and companies doing business in Saudi Arabia, the UAE, Qatar and Oman.

Who can help my company do business in Saudi Arabia?

As a Saudi business strategist and Saudi Arabia specialist, Corina Goetz works one to one with leadership teams entering or growing in the Kingdom: reading what is changing under Vision 2030, preparing for meetings with Saudi decision-makers, and building the relationships that win contracts.

Does Star-CaT work in the UAE, Qatar and Oman too?

Yes. Star-CaT covers the GCC, with a particular focus on Saudi Arabia, the United Arab Emirates, Qatar and Oman. Each market has its own decision-makers, protocols and pace, and the advice reflects that.

How do I keep up with what is happening in the Gulf?

Start with The Gulf Desk, a free Gulf insight in your inbox every Monday. For the full weekly briefing, upgrade to The Boardroom Edition. For your whole team, the Majlis Brief brings Gulf news alerts, ministerial changes, a GCC calendar and what to do about it, in fifteen minutes a week.

Does Corina Goetz speak at conferences and events?

Yes. Corina is a keynote speaker on Gulf business culture, Saudi Arabia and building commercial trust in the Middle East.